Selling online has never been easier! Whether you want to start a side hustle, declutter your home, or build a fully-fledged eCommerce business, there is a selling platform. From well-known sites like Amazon and eBay to niche platforms focusing on specific products, the digital world provides ample opportunities to turn your items into cash.
Choosing the best selling sites depends on your product, target audience, and willingness to pay fees.
In this guide, we’ll walk you through the best selling sites available today, break down their key features, and share tips to help you succeed in online selling. Let’s dive in!
Jump to Section [Hide]
15 Top Selling Sites to Sell Your Products Online
General Online Selling Sites
Selling on big platforms can be a game-changer for your online store. These sites attract millions of shoppers daily, making it easier to grow your sales.
1. Amazon
Amazon sells over 4,000 products every minute across the world. With a Professional Seller plan costing $39.99 monthly, you can start your Amazon store and join millions of online sellers.
Over 70% of sellers make their first sale within two months.
The platform offers options like Amazon FBA (Fulfillment by Amazon) or FBM (Fulfilled by Merchant). FBA handles storage, packing, and shipping for you, which helps save time but comes with fees.
Many U.S.-based sellers sold more than 4.5 billion items in 2023 on this ecommerce platform!
2. eBay
eBay started in 1995 and has grown big. It offers over 2 billion listings. There are also around 133 million active buyers worldwide. You can sell almost anything here, from vintage clothes to trading cards and electronics.
Selling comes with fees. eBay charges a non-refundable listing fee. If you list in multiple categories, there’s an insertion fee too. The final value fee is between 10% and 15%, including shipping costs.
Use “Buy it Now” or the auction option to attract buyers faster!
3. Walmart Marketplace
Walmart Marketplace offers a big chance to grow your online business. You join as a third-party seller and reach millions of buyers who are shopping online on Walmart’s platform. It works like other online marketplaces, giving you tools for listing products, managing orders, and handling payments.
You pay no subscription fee to start selling here—just a referral or transaction fee per sale. These fees depend on the product category and help keep costs clear. Shoppers trust Walmart’s brand protection policies, which can boost your sales.
Use quality photos, clear descriptions, and competitive pricing to stand out in this busy market!
4. AliExpress
AliExpress started in 2010 and now gets close to 20 million daily visitors. It is a massive platform for businesses or individuals doing dropshipping and online retail. You can sell electronics, clothes, or even sports cards here.
They charge commission fees between 5%-8%, lower than many platforms. Payments are secure, often done using PayPal or credit cards. Its connection to Alibaba’s network helps you reach international buyers with ease.
For Selling Handmade and Unique Items
Selling handmade or vintage items can be creative and fun. Choose sites that cater to artistic goods and collectors for the best results.
5. Etsy
Etsy offers a great place to sell handmade, vintage, and unique items. Over 96 million active buyers shop here, giving you plenty of exposure. You pay $0.20 per item listing, which expires every four months.
There’s also a 6.5% transaction fee on the display price, shipping cost, and gift wrapping.
It works well for small businesses or those testing online markets like Shopify Markets. Whether selling antiques or handmade goods, this platform supports independent sellers like you.
Manage taxes easily with their tools while reaching shoppers who love thrifting and custom designs!
6. Ruby Lane
Ruby Lane helps you sell vintage and unique items without setup or listing fees. You pay a $45 monthly maintenance fee, making it great for serious sellers. There’s also a 9.9% service fee on purchase orders, but it’s capped at $2,500, keeping big sales affordable.
This platform attracts collectors focusing on fine antiques, art pieces, and rare finds. Clear categories help buyers locate your products quickly. With no cost-per-click worries, you can concentrate fully on quality listings that attract potential retail customers!
7. Bonanza
Bonanza attracts around 1.5 million visitors every month. It’s excellent for selling unique items without paying listing fees. Instead, the platform takes a small cut from your final sale price, making it budget-friendly.
On Bonanza, you can sell handmade goods, vintage pieces, or collectibles like trading card games. The site also offers tools to help you quickly set up and optimize your user profiles.
Plus, its checkout process is simple and safe for buyers and sellers alike.
For Selling Electronics and Gadgets
Selling electronics can be easy with the right platform. Choose a site that prioritizes safety and fair prices for your gadgets.
8. Swappa
Swappa is best for tech gadgets. You can sell phones, laptops, tablets, and more here without much hassle. It only charges a 3% seller fee, which is much lower than other platforms.
Buyers pay Swappa directly through PayPal or similar services, adding extra safety. No listing junk allowed; every product gets reviewed before approval. This keeps the marketplace clean and trustworthy for users like you!
9. Decluttr
Decluttr makes it easy to sell electronics and books. You can sell gadgets like phones, tablets, or game consoles. They also buy CDs, DVDs, and textbooks. The platform focuses on simplicity—just scan your item’s barcode or search for its model number to get an instant offer.
They provide free shipping for all sales. After they receive your items, payment comes quickly through PayPal or direct deposit. Decluttr ensures a hassle-free process without worrying about meeting buyers in person.
This site works great if you want fast cash without dealing with online auctions or listing fees!
Local Selling Platforms
Selling locally can be fast and easy with the right tools. These platforms help you connect with buyers nearby for quick transactions.
10. Facebook Marketplace
Facebook Marketplace is perfect for quick local sales. Over one-third of U.S. users browse it monthly, giving you excellent chances to sell fast. Listing items is free, so you keep more money in your wallet.
You can sell almost anything—furniture, electronics, clothes, or even cars.
Buyers contact you directly through Facebook Messenger, which makes communication easy and fast. Use good photos and clear descriptions to attract buyers quickly. Check their profiles if you’re unsure—they’re already on Facebook! Always agree on safe exchange meeting spots, or use payment apps if shipping is needed.
11. Craigslist
Craigslist has existed since 1995 and operates in over 700 cities in 70 countries. It allows you to sell items locally and avoid shipping costs. This platform works well for quick furniture, cars, or other large items sales.
You don’t pay listing fees unless it’s a job post or real estate ad. Buyers contact you directly, keeping the sale simple and fast. You always meet in safe locations to complete transactions smoothly.
12. OfferUp
OfferUp is excellent for local sales. It focuses on quick, easy transactions in your area. You can sell almost anything—furniture, electronics, or even toys. The app uses TruYou for identity checks, adding a layer of safety for buyers and sellers.
You list items with pictures and prices to attract local buyers. Buyers can message you directly through the app to negotiate or arrange a meeting spot. Unlike online retailers like Walmart Marketplace or Amazon FBM, OfferUp skips packaging and shipping hassles by encouraging face-to-face deals locally.
13. Nextdoor
Nextdoor makes it easy to sell items locally. It connects you to people in your neighborhood for quick sales. Listings are free if you have a verified account, ensuring safety and trust.
You can list anything, from furniture to electronics. Buyers nearby see your posts first, boosting your chances of fast deals.
Meet locally and avoid shipping hassles to keep transactions simple. Selling here feels like dealing with friends down the street! Use it to quickly clear out old tech gadgets or unused home goods within your community.
Niche Marketplaces for Specialized Products
Some platforms focus on unique or specific products. These marketplaces cater to specialized needs and interests.
14. Poshmark
Poshmark helps you sell clothes, shoes, and accessories. It’s great for fashion lovers or clearing out your closet. Over 80 million people use it! You can list items easily with photos and descriptions.
The platform charges $2.95 for sales under $15. For sales over that amount, they take a 20% commission. Buyers pay for shipping, so you don’t have to worry about it. Poshmark also lets users buy gently used items at lower prices than stores.
15. Chairish
Chairish is a good platform for selling high-quality home decor. It focuses on vintage furniture, art, and unique items. Depending on your seller plan, you can keep 70%—80% of the selling price.
This platform attracts buyers looking for unique pieces. It’s perfect if you want to sell premium or one-of-a-kind items.
How to Choose the Right Selling Platform
Picking the right platform can make or break your online sales. Focus on what you sell and who you’re selling it to.
Understanding Your Product and Target Audience
Know your product inside out. Think about its features, benefits, and what makes it stand out. Match these to customer needs. For example, platforms like Etsy or Ruby Lane might be a great fit if you sell vintage items.
Study your target audience carefully. Look at their age, preferences, and shopping habits. Research where they shop and which trends they follow. Selling tech gadgets? Platforms like Swappa or Decluttr attract buyers looking for electronics.
Use this knowledge to choose the best platform for success!
Comparing Fees, Policies, and Seller Protections
Fees and policies vary on selling platforms. eBay charges a 10%-15% final value fee, including shipping costs. Etsy has a $0.20 listing fee per item and takes 6.5% from the sale price, plus shipping and gift wrapping fees.
Ruby Lane costs $45 monthly with a 9.9% service fee of $2,500.
Seller protections differ too. Sites like Amazon offer dispute resolution tools to handle issues with buyers, while Facebook Marketplace provides little protection against scams or disputes.
Always check each platform’s rules on returns, refunds, and seller rights before listing products—this can protect your time and money!
Evaluating Platform Features, Tools, and Support
Check each platform’s tools and support options. Shopify offers over 100 pre-built website templates, making setup fast. Mercari provides quick listings, promotional features, and secure payments.
These tools save you time and increase sales.
Look for good customer support, too. Platforms like Etsy and Amazon have seller help programs that can guide you through issues or questions. Strong support is key to managing your online business smoothly!
Tips for Successful Selling on Online
Boost your sales by creating clear listings, setting fair prices, and offering excellent customer service—explore more tips to excel!
Optimizing Product Listings with Quality Photos and Descriptions
Clear photos make a big difference. Use bright lighting and show your product from all angles. High-quality images catch attention quickly, and buyers are likelier to click on listings with good visuals.
Avoid blurry pictures or dark backgrounds.
Write simple, clear descriptions that highlight key features. Share details like size, color, material, or special uses. Be honest about flaws if there are any—it builds trust. A strong title helps, too; include searchable words buyers might use, such as “vintage,” “tech gadget,” or “handmade.
Pricing Strategies for Competitive Sales
Set fair prices by understanding your costs and platform fees. For example, Etsy charges a 6.5% transaction fee on the item price and shipping. Calculate this into your price to avoid losing profit.
eBay’s final value fee ranges from 10% to 15%, so plan accordingly.
Use incentives like Amazon’s cashback rewards to attract more buyers. If you use Fulfillment by Amazon (FBA), consider including its benefits in your pricing strategy as it improves order management.
Tools like Flippa’s AI-driven business valuation can also help you set competitive prices for online businesses without guessing amounts!
Building Trust Through Reviews and Customer Service
Good reviews boost trust. Platforms like Mercari use customer feedback to show seller reliability. Amazon’s tools let you share brand info, which improves your reputation. Positive ratings often lead to repeat buyers.
Strong customer service helps too. Apps with buyer protections, like Mercari, make sales safer for everyone. Quick replies and solving complaints build confidence in your business.
On platforms using Fulfillment by Amazon (FBA), smooth delivery ensures happy customers every time!
The Bottom Line
Selling online can be simple if you choose the right platform. Each site offers unique tools for different products and needs.
Focus on what best fits your items and audience. Using strong listings and fair pricing will boost your success.
Start selling today—it’s easier than you think!
